It started in an apartment in Florence.

We met in Florence. Two random roommates in the same apartment, half a world from home, sharing four months of life under one roof with the Duomo down the street.

Within the first week we were deep in it. Training, cooking real food, talking through the mornings we wanted and the lives we were quietly building back home. It didn't feel like new roommates making small talk. It felt like meeting someone who'd been reading the same book you thought no one else was reading.

Most of Hunter's travel through Europe was with his girlfriend. Quiet mornings in Capri, long dinners in Paris, sunsets in Sardinia. But Florence was different. Florence was where the idea got built, side by side with Dav, and where one thing became obvious: this wasn't just our life to design. Other people were quietly starving for the same thing, and had no one to walk with them.




That season in Florence showed us something: the environment around us shaped the way we lived. When we had accountability, intention, and a shared vision, healthy choices became easier. We realized most people don't need more information; they need support, structure, and someone to walk alongside them.





Xora Wellness was built from that belief. Not another extreme program. Not unrealistic standards. A coaching practice built around the body first, because that's where change happens fastest, and because a leaner, stronger body has a way of pulling everything else into place behind it.

Xora Wellness is what we built together: coaching for ambitious people ready to get lean and intentionally build a life to match.